Bold

Old age scares most of us. We're afraid that we won’t have the energy to do the things that we want. To help change the perception of what those old farts are actually capable of, we used a brand synonymous with high energy, courage and inspirational achievements: Red Bull.

Two Bold seniors will join in on numerous extreme sports events and document themselves (with some help). The activities will be posted live on SoMe to inspire the younger audience. In addition, athletic seniors from around the country can apply for the official Red Bull Team Bold, and thereby become an inspiration in their own communities.